Our story

The idea for Reverse 1 Percent: Started when I was 16, I’ve always had a big heart for helping those less fortunate, so I began by donating cases of water to food banks. Alongside that, I’ve always loved fashion and dreamed of having my own clothing brand—something that was truly mine. At 17, right after high school, I joined the military with my best friend, so my business plans had to take a back seat for a while. Sadly, my best friend passed away before we got out, but he was always 1 of my biggest supporter that believed in my business ideas, especially this one. He saw my rough drafts and brainstorms and gave me advice that kept me going. Now, at 23 and a military veteran, I’m finally launching my brand. After years of wearing a uniform, I’m ready to express my creativity and style while staying true to my mission of helping those in need. This brand is not just about clothes—it’s about honouring my journey and giving back to the community.

- Nikko. D

Mission Statement:
At ‘Reverse 1 Percent’ our mission is to empower individuals to make a positive impact in the community. We believe in the power of inclusivity, kindness and most important of all acceptance.
With every purchase, a percentage of the proceeds will be donated to charitable organizations that align with our values.
Additionally, we are committed to creating products that reflect and accommodate the style of the individual, focusing on creativity in comfort. Together, we can Reverse the imbalance and create a better future for all who choose to dress in accordance with their personality and flair. 

Join us in making a difference, one garment at a time.